The biggie!
Business goals. All the time I am asked what goals I have for my business. Where is it going in 2, 5, 10 years? How do you want to grow your business?
Well, lets get this straight. I own and run a Lifestyle Business! See http://www.vladville.com/2007/02/vladfire-20-david-scrhag.html and you will see what I mean.
The goals I have are to become a proper business partner with my clients. Like a solicitor or accountant. They get on the phone to run anything technical by me BEFORE they buy or even consider looking at a solution.
They should want me to sit in on board meetings, go to training seminars in their line of business applications and see me as part of the company. As David Schrag puts it, to become the CTO of an organisation. Americanism but valid.
As a lifestyle business, I want to work with people and companies that make me feel good. It also makes me feel good when I help these people and companies. See where I am going with this….
My company grew from back to basics, breakfix stuff (getting rid of adult orientated spyware on little johnny down the road’s PC) with me putting flyers through doors. Three years on and I am running down the amount of breakfix to only good clients that I have known for ages and a few great monthly maintenance/managed service clients who pay my mortgage. Two of which are charities. I love to work with charities. I got these through networking and referral in BNI. This is how I grow my business.
There is no rocket science involved here. I speak to people about how I can help them. If we find a fit, I get to do this, if not I can pass them on to other SMB IT partners. My clients get the service they want, I feel good, pay my mortgage, go on the piss at the weekend and feel good about the whole thing.
My clients talk to other people who then ask me to help and it all starts again. It may need to happen more often but I am working on this!
BNI’s motto is Givers Gain and I think this really suits how I do business. BNI is not for everyone but there are other great networking groups out there i.e. Chambers of Commerce etc etc, the point is, GET OUT THERE! Let people know who you are, to a lesser extent what you do and help people. Remember the old saying: People buy people. Well, I have found this to be so true that it is almost a mantra if I believed in that sort of thing.
My business growth will be what I am comfortable with. Simple. I don’t have a huge plan to be able to sell it for millions in a few years, nor may it still be going when i am no longer running it. I just don’t get the traditional business growth model of money/employees/bigger projects ad infinitum.
To me business is simple. If I enjoy it but don’t get paid it is a hobby. If I do get paid it is a business. If I don’t enjoy it I will move on or change it. If I like the people I work with, that is not a fluke…that is essential.